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October 24 - October 26
Join me at the conference for a concurrent session!
Email Course Design: Using Digital Marketing as a Learning Strategy
In this session, we will talk about a trend that has been effectively used in the marketing space and can be easily applied to workplace learning: the email course. We will look at excellent examples of effective email courses, discussing pro tips for designing in this format and what to absolutely avoid. We will also preview real examples of email courses done well in a variety of industries, from life-hacking to supporting nonprofit workforce development. As we explore the possibilities of email courses, you will be able to gain practical steps to implementing this approach in your own organization.
In this session you will learn…
1. Learn about the practical application of email courses in workplace learning
2. See examples of effective email courses
3. Apply best practices in design of email courses
4. Avoid common pitfalls when designing an email course for your organization